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Stepping into the world of flowerlove Palm Beach

Nicole Shaffer is the founder of flowerlove Palm Beach, a blooming florist that specializes in events for fashion brands. Nicole brought her skills to Launchpad Collective to teach us how to make the perfect bouquet. 

flowerlove in our Valentine dress

"flowerlove bloomed after I became a mother. Before my daughter was born I was a fashion assistant and stylist in LA, working crazy hours, traveling to magical locations and dressing Hollywood’s A - list for the top fashion editors of Vogue and Harper’s Bazaar. Then when we became parents, my husband and I felt like we needed to spend most of the year outside of the beautiful madness that is Los Angeles. We decided to remodel this little Palm Beach pad where I design florals for my favorite fashion brands on the island and we walk on the beach every morning. I take my daughter along with me to the flower market, she’s my muse and is always by my side while I’m creating."

In honor of the Month of Romance, Nicole shared her favorite romantic flowers with us:

      1. English garden rosesI love their delicate layered petals and they remind me of my favorite wild gardens in Europe and California. I try to use them as much as I can in every bouquet. 

      2. Fresh lavender. So beautiful and fragrant. I love the organic element fresh lavender adds to any floral bundle.

      3. Baby’s breath. Baby’s breath is having such a comeback moment right now and I love to use the Million Star variety to add lightness and texture to bouquets. 

flowerlove Palm Beach at Launchpad Collective

Flowerlove palm beach

Thank you so much Nicole for sharing your talent with us. Check out flowerlove here!


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